Utilizing submissions from our community of pet parents and influencers, I produced CatCon VideoFest in partnership with Jukin Media and Cats of Instagram. These videos played to packed audiences in 2017 and 2019 at CatCon, and we received thousands of submissions for consideration from across the U.S. This activation was successful on a grand scale - not only recognized our community at large, it also generated hours of user-generated content for Jukin, Cats of Instagram and CatCon.