I have collaborated with over 20 brands to drive awareness, conversion, and hyper-engagement. For 3M, I created the Kitty Coloring Collective - an interactive, incentive-based experience where consumers brought out their inner artist to win Scotch-Brite prizes.
Rachael Ray Nutrish was looking for a takeaway that went beyond the con. We created a Caticature Lounge - people showed photos of their beloved felines on their phones and caricature artists - delivered a mashup of the attendee’s with that of their cat. This gave Nutrish not only interaction at the con, but integrated their brand into the consumer’s home, with a branded takeaway keepsake that was completely unique.
For KENDO, we delivered on a two hander for CatCon - a beauty bar, where patrons could get free cat eye makeup applications, and the Cat Coliseum - a workshop space that doubled as a CTA for the brand. Thousands of cat eye makeup applications were delivered, and record sales.
