I am a pioneer, a consultant, a curator, and an innovator.

I collaborate and advise companies large and small on how to ideate and execute campaigns and strategies, as well as offer unprecedented insight into the minds of consumers. Brands I have worked with include 3M, Temptations, Smuckers and NBCUniversal.

I created CatCon and Cat Art Show, the biggest pet-centric, pop culture events in the world, and the first of their kind. These brands have redefined what it means to be a pet parent in the 21st century, and tap into the mindset and buying power of a previously unrecognized demographic. 

I write bestselling books, and produce award-winning documentaries. I have covered the worlds of film, art, lifestyle and culture, and interviewed some of the most amazing subjects, including actor Dustin Hoffman, photographer Mick Rock, actor Robert Downey Jr., and writer Dominick Dunne, showcasing their artistry, their wit, and their humility.

 
 

EXPERIENTIAL MARKETING

Imagine a 5,000 square foot interactive space dedicated to all things cats.

Imagine a 5,000 square foot interactive space dedicated to all things cats.

BRAND ACTIVATIONS

I Ideate and deliver top creative, based on marketing initiatives and strategies.

I Ideate and deliver top creative, based on marketing initiatives and strategies.

JOURNALISM

I’VE COVERED THE INTERSECTION OF ART AND CULTURE FOR OVER 15 YEARS. 

I’VE COVERED THE INTERSECTION OF ART AND CULTURE FOR OVER 15 YEARS. 

ART CURATION

I created Cat Art Show in 2014, with a turnout that spawned two sequels.

I created Cat Art Show in 2014, with a turnout that spawned two sequels.

INFLUENCER MANAGEMENT

I PLAY MATCHMAKER BETWEEN BRANDS AND TALENT. 

I PLAY MATCHMAKER BETWEEN BRANDS AND TALENT. 

THE CATCON AWARDS

 Imagine the People’s Choice Awards for cats and their people.

 Imagine the People’s Choice Awards for cats and their people.

CATCON VIDEOFEST

Sold out audiences flock to see CatCon’s curated video fest.

Sold out audiences flock to see CatCon’s curated video fest.

FILM AND TV PRODUCTION

FROM THE KARDASHIANS TO COPPOLA TO CATS, I HAVE WORKED AS PRODUCER FOR NETWORKS, FEATURE FILMS AND FESTIVALS. 

FROM THE KARDASHIANS TO COPPOLA TO CATS, I HAVE WORKED AS PRODUCER FOR NETWORKS, FEATURE FILMS AND FESTIVALS. 

LET’S GET FUR-REAL PODCAST

Pet parents needed a podcast that focused on how their fur babies impact theiR lives, so I created Let’s Get Fur-Real.

Pet parents needed a podcast that focused on how their fur babies impact theiR lives, so I created Let’s Get Fur-Real.

 
 

“Susan has a great sensibility in the areas of art and entertainment - a huge asset because she understands the nuances and purpose of our films. She has a great network of people and always has a solution”

- Clara Kuperberg, Director/Producer, Witchita Films